As you may already be aware, our show has a special area for Newcomers – new companies from the South West who have never done a trade show before. One of the biggest challenges new companies have is getting their products to market, and we’ve always been proud to play a part in introducing these companies to a wider audience. Given the opportunity to introduce their products to potential customers, and pick up important new contracts, it’s great to see them blossom, and to help them join the ranks of successful SW food businesses. The show also connects them with distributors, who in their turn get the chance to add exciting new products to their ranges. Of course let’s not forget the Newcomers also give buyers the opportunity to get their hands on the latest, newest products before anyone else!
We’re delighted to announce that in 2017 the Newcomers’ area at the show will be sponsored by Diverse Fine Foods. It would be hard to find a more perfectly suited sponsor. Diverse deal with luxury, smaller brands to take them to market via high end food outlets. When they select a product, they really get behind it, selling the provenance, individuality, concept, as well as the product itself. They are also committed to bringing independent retailers the very best products available. Where better than the Newcomers area to find unique quality artisan products, with stories behind the brands, to give those retailers an advantage over their competitors? However Diverse are much more than a food distributor, they become a partner to all that they work with. They offer unbeatable service and customer satisfaction, working in partnership with both suppliers and customers, and aim to make each brand a success for producers, customers and consumers.
Mark Wiltshire, Director of Diverse Fine Foods commented “We are delighted to sponsor the Newcomers area at The Source trade show. These emerging businesses are innovative and are the future of an exciting artisan food & drink industry in the UK. These are just the kinds of businesses that we want to work with and help bring their products to market”.
Mike Anderson, our MD, added “Not only are we delighted to have a sponsor for the Newcomers at The Source trade show in 2017, we are especially pleased that it is Diverse Fine Foods, who actively and positively support the emerging businesses that they deal with to help them grow and flourish.”
With only 6 months to go now before next year’s show, there may not be time to start your own company and join our Newcomers in 2017. But maybe you know of a new company that you think should be at the show? Let us know in the comments and we’ll see what we can do.