Meet the right buyers, at the right time
The Source is the biggest & best show in the South West for anyone involved in the food & drink sector, showcasing a range of artisan food & drink, foodservice, essential goods and services.It’s your chance to showcase your products and services to decision makers from:
- Food service and hospitality; caterers, cafés, guest houses, hotels and restaurants to holiday parks, takeaways and pubs.
- Retail outlets; delicatessens to farm shops and grocers, supermarkets to tourist attractions and independent stores.
- The public sector; from institutes such as schools, colleges and hospitals.


How much does it cost?
Stands start at £282.00 + vat per square metre, with lower rates for larger stands.
What is included in the price?
Our shell scheme stands include walls, carpet, fascia and name board. The wall panels are 50mm thick panels, covered in a light grey Velcro friendly fabric, suitable for fixing of photographs and graphic panels. Panels are flush fitting and are 2.44m high and 1m wide. Corner posts are aluminium and are 38mm x 38mm. The stands do not have ceiling grids. Fascia’s are 300mm deep and covered in blue fabric. Each open side will be supplied with a name board.
The carpet colour for all stands is Sapphire Blue. (Please contact us if you require a sample). The hall is lit, however stand lighting is highly recommended to properly highlight your products.
As part of your booking, you get an entry in the on-line exhibitor list, including a free image, an 80 word description, and links to your website and social media accounts. Also included are unlimited numbers of tickets for you to invite customers.
Newcomers: fresh finds for buyers
Our Newcomers are the rising stars of food & drink — the businesses bringing fresh products, new flavours, and new ideas to the trade. This feature is always a buyer favourite because it makes discovery easy: they can meet suppliers that they won’t have seen on the circuit before, taste something genuinely new, and get a head start on the competition.
The Newcomers rate is a lower-cost way to take your first step into B2B, launch into wholesale, and open new accounts with hospitality, retail, and foodservice buyers – with plenty of support from our team along the way.
UK-wide • Limited spaces • Application required
To join our Newcomer’s area you must be within your first two years of trading and have never participated in a trade show before (you may have taken part at farmers markets or other consumer events or be selling direct to consumer now). You can be based anywhere in the UK.
There are two stand size options available (2m x 1.5m or 4m x 1.5m), and as a Newcomer you get extra show promotion and some electrics included. Stand Price on application.
How do we promote the show?
Working with you to achieve your business goals
With over 20 years of experience running The Source, our team works closely with exhibitors from the moment you book your stand through to the opening of the show. Whether you’re a seasoned trade show attendee, or a complete novice, we will work alongside you every step of the way to ensure that you maximise your investment with us. We will endeavour to make the whole experience run smoothly and ensure that product awareness is maximised to buyers. Book as early as you can, not only to get the best choice of stand availability, but also to get full value from our comprehensive multi-channel marketing campaign. Exhibitors will often make sales to new clients before they even get to the show!
See the floor plan
Please click on the plan to see in detail. If you’d like a quick Teams call to discuss available stand locations and where other companies are located, please email [email protected].
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Previous visitors include:
We had a great show, I have to congratulate you and the team as I will say this show was by far the best, well run trade show we have ever visited. The level of respect for trades and exhibitors through to the visitors was superb. Really well done, so a huge thank you from us for making our experience with Hale Events a brilliant one.”
Cornwall Pasta Co.








